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BOF (Business of Fashion)

Pamela Anderson Purchases Stake in Sonsie Skin

The idea of “skinimalism”, or using fewer, less abrasive products, is seeing a groundswell of popularity amongst consumers who feel that the multi-step routines often popularised on social media have compromised their skin’s health.


Praise Be: Pamela Anderson Has Officially Entered the Beauty Space

“I felt very seen,” Anderson says while reflecting back on the moment. Everything—from her energy to the fuzzy knit cap she's wearing on the Zoom screen—feels very warm. “It was like testing the waters. And it was warm, it was friendly, it was inviting.”

Marie Claire

Pamela Anderson is Officially a Skincare Brand Co-Founder

Her decision to “challenge beauty” and forgo makeup at major events last year quite literally changed the game of glam and, now, she's sharing her skincare-as-makeup wisdom with the world as co-founder of sustainable brand Sonsie.


Pamela Anderson Named Cofounder of Skin Care Brand Sonsie

She has teamed with Sonsie, a vegan and cruelty-free brand crated by German-born model and content creator Marie von Behrens-Felipe with her husband Roberto A. Felipe. Anderson joins as a cofounder and owner.


Pamela Anderson is Now the Co-Founder and Co-Owner of Sonsie

Her stripped-down, fresh face went on to appear on multiple ad campaigns— including for The Laundress and Proenza Schouler—and red carpets without a stitch of concealer or foundation in sight.

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